According to Greg Brockman (@gdb), GPT-5 has been updated to exhibit a warmer and friendlier conversational style, aiming to improve user engagement and satisfaction. This development is expected to enhance practical applications in customer service, virtual assistants, and AI-driven content creation, making interactions more natural and approachable (source: Greg Brockman, Twitter). For businesses, the friendlier GPT-5 model presents new opportunities to build stronger brand-customer relationships and streamline communication in sectors where empathetic AI responses drive value.